portfolio
Below are links to a featured project, blog posts, lead magnets, and feature articles I’ve written. Simply select a category for relevant samples.
Featured Project
EBOOK for FreshBooks:
UNLOCK YOUR GROWTH POTENTIAL with working capital
Why the ebook? Many small businesses owners are unable to take advantage of big opportunities that come knocking because they don’t have enough money. This ebook presents working capital as the solution and shows small business owners why it’s important, how to calculate it, and more importantly, how to get it when they need it most.
To help write this book, I interviewed a small business owner who managed to use working capital to grow her business, and wrote a case study. I also interviewed the Head of Product Marketing and the Content Marketing Lead at Fundbox to get information on how invoice financing is making it easier than ever for small business owners to get working capital.
TouchBistro
TouchBistro
TouchBistro
7shifts
7shifts
7shifts
7shifts
7shifts
FreshBooks
FreshBooks
FreshBooks
FreshBooks
Unlock Your Growth Potential with Working Capital
FreshBooks
FreshBooks
FreshBooks
Construction in Focus (July 2017)
Business in Focus (August 2017)
Small Business Today Magazine (February 2018)
Small Business Today Magazine (August 2017)
H.U.G.E. Magazine Summer 2017
H.U.G.E. Magazine Spring 2017
FreshBooks
FreshBooks
FreshBooks
FreshBooks
FreshBooks
FreshBooks
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TouchBistro
What Is a Soft Opening? A Close Look at When You Should Have One and Why -
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TouchBistro
Should You Be a Restaurant with Walk-In Seating Only? -
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TouchBistro
Rising Restaurant Minimum Wage: How to Deal with It in 2018. The article was ghostwritten but the client agreed that I can include it in my portfolio. -
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7shifts
Working in a Restaurant: Everything You Need to Know -
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7shifts
How to Start a Restaurant: Your 13-Ingredient Recipe (New Guide) -
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7shifts
Restaurant Revenue Management: 3 Killer Strategies to Boost Sales -
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7shifts
Shift Schedules: The Ultimate How-To Guide -
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7shifts
How to Write a Powerful Restaurant Mission Statement -
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FreshBooks
How to Create an Error-Free Invoice -
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FreshBooks
How to Write a Business Proposal That Wins New Clients -
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FreshBooks
Pricing and Packaging Your Services: How to Do It the Right Way -
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FreshBooks
Do I Really Need an Accounting Package? -
Unlock Your Growth Potential with Working Capital
Unlock Your Growth Potential with Working Capital
eBook I wrote for FreshBooks -
Asking for Referrals
FreshBooks
Asking for Referrals: How to Do it The Right Way -
How I Improve My Productivity
FreshBooks
How I Improved My Productivity with the 50-Minute Focus Technique -
Master Project Management
FreshBooks
Master Project Management: Closing Deals and Delivering Amazing Projects -
Construction in Focus (July 2017)
I wrote the feature on page 92. -
Business in Focus (August 2017)
I wrote the features on page 86 and 118. -
Small Business Today Magazine (February 2018)
Wrote the cover story. -
Small Business Today Magazine (August 2017)
Wrote the cover -
H.U.G.E. Magazine Summer 2017
Wrote the cover and profile story. -
H.U.G.E. Magazine Spring 2017
Wrote the cover story (Maurice "Termite" Watkins - Helping People Overcome the Odds, One Hug at a Time) plus profile story. -
FreshBooks
In 2019, It's Time to Get Over the Fear of Money Talk -
FreshBooks
This is a long-form blog post that details my experience tracking my time for an entire week using the FreshBooks time-tracking app. -
FreshBooks
Stop Clients from Expecting Free Work - Without Burning Bridges -
FreshBooks
Don't Let Penny-Pinching Thwart Your Success (Middle to Bottom of the Funnel Blog Post) -
FreshBooks
7 Foolproof Strategies for Getting Invoices Paid on Time -
Screen Shot 2018-05-02 at 12.47.16-min
FreshBooks
Project Management and Billing Should Be Seamless and Not Siloed
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